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Austrian Airlines AG

Headoffice, Office Park 2, P.O. Box 100 1300 Vienna-Airport Austria
+43 51766 11234 +43 664 8011118034

Austrian Airlines AG

Interview with Fabrice Tamegger, General Manager

Austrian Airlines AG

When and by whom was the company founded?

Austria established the world’s first regular international air connection on 1 April 1918 when it opened its route between Vienna and Kiev. Initially, this served only to transport post. In July 1918, the line from Vienna to Budapest was also opened. On 14 May 1923, the first aircraft to be operated by ÖLAG (Österreichische Luftverkehrs AG) flew from Vienna to Munich. ÖLAG soon expanded to become the fourth-largest airline in Europe. Following the occupation of Austria in 1938, ÖLAG was forced to cease operations. When Austria regained sovereignty over its airspace in 1955 with the signing of the State Treaty, two separate carriers were founded: Air Austria and Austrian Airways. Neither of the two began operating flights at this stage. On 4 April 1957, the two companies finally merged to form a single airline, Austrian Airlines. On 30 September 1957, Austrian Airlines AG was founded, and the new company began to operate scheduled services on 31 March 1958.

What have been the greatest milestones until today?

What values/philosophy define the activities of your company

Austrian Airlines Group stands for an exceptional high service level:

We care – the credo of Austrian Airlines Group stands for

Charming Naturalness
Austrian Agility
Refreshing Harmony
Enthusing little extras

What products make up your core business?

Austrian Airlines is Austria’s largest carrier and operates a global route network of around 130 destinations. That route network is particularly dense in Central and Eastern Europe with 41 destinations. Thanks to its favourable geographical location at the heart of Europe, the company’s hub at Vienna International Airport is the ideal gateway between east and west. Austrian Airlines is part of the Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global alliance of international airlines.

What problems do you solve for your customers?

In accordance with our motto, “We carry Austria in our hearts, and ever more customers into the world,” we do everything to ensure our customers reach their destination and also look forward to their next flight with Austrian.

Can you characterize what your customers expect from your company and what your customers focus on (service, pricing, innovations, product quality)?

Our customers expect technical reliability, punctuality and an orientation to service. And as a leading quality airline in Europe, we offer all of these.

What importance do regular customers and new customers have for you, and how do you achieve customer loyalty?

Our aim is to grow both economically as well as in relation to customer figures, so new customers are very important for us. Besides that, we also want to ensure the loyalty of our current customers by providing reliability, punctuality and an orientation to service.

How many employees does your company have in total? How are they distributed among the departments/divisions?

The total staff of the Austrian Airlines Group amounts to approximately 6,300 employees. Around half of the Austrian staff consists of our cockpit and cabin crew.

How much turnover did your company generate in the last fiscal year? What turnover targets have you set for the current fiscal year?

The rigorous restructuring program implemented by the Austrian Airlines Group is clearly reflected in the business results for the year 2013: Austrian Airlines succeeded in posting an operating profit of 25.1 million EUR (2012: loss of 6.0 million EUR on an adjusted basis). In addition to strict cost management, the higher passenger load factor on the aircraft was the main factor contributing to Austrian Airlines’ return to profitability. The successful marketing of intercontinental flights also brought positive results. The year 2007 was the last time Austrian Airlines was in the black. 2014 is a challenging year against the backdrop of the current trouble spots in the world. However, the situation at Austrian Airlines has stabilized enough from a business perspective that the company will be able to effectively withstand crosswinds. This year we want to further consolidate our position as a profitable company.

Has the digital world changed the way your company communicates?

Global digitization creates permanent changes in all areas, also in communication. Information and booking behavior change radically and continuously. "One size fits all" is no longer accepted by customers today. That’s why we also constantly adapt our communication and use several channels of communication like for example social media to approach our customers directly, individually and personalized.

Do you have stated company guidelines? If so, what are they?

The Austrian Airlines Group is distinguished by its profitable, forward-looking and modern actions, and combines the history and know-how of the companies united within it. Together, these form the integrated trademark “Austrian”.

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