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BORN Sportscare B.V.

Kampstraat 90 6163 HG Geleen Netherlands
+31 46 4856373 +31 46 4859416

BORN Sportscare B.V.

Interview with Roy Slangen, marketing and sales manager

BORN Sportscare B.V.

When and by whom was the company founded?

It all started in 1985, when cyclist and pharmacist Dr. Wim Jennen crystallized the concept of BORN by developing no less than 30 products. Together with several Olympic, World and European champions, these products were refined further and even now new products are still developed this way.

What have been the greatest milestones until today?

The first milestone starts at the foundation and philosophy of BORN. The range of high-quality sports nutrition and sports body care products to be used during or after sporting activities was unique in the 1980s and from there we gradually developed the formulas and introduced new products. More recently, BORN became exclusive innovation partner of Team Giant-Shimano. Together with riders and staff we have developed different new products, exclusively for the team. These high quality nutrition products have been successfully tested on the World Tour podium, like the Tour de France. These new innovations will become available for `weekend warriors` the year after.

Where do you see your company in the next three years? What wishes or visions do you connect with this? What goals do you have?

BORN will aim at endurance sports with cycling as the main focus. Our target is to become available for cyclists across the European Union. Mainly, we have been focused on The Netherlands, our home market. Over the last few years, there has been a lot of demand from sportsmen abroad, who we cannot supply and support in their country. This we will change for the better! BORN will roll-out it`s philosophy all over Europe and we do this together with our new international sales partner International Cycle Connection, which already has a wide network and range of high quality brands. We split Sales and Marketing into 2 different units, in which both have their experience and knowledge. It will contribute to our success over the next five years.

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