In Germany, Seidensticker is the shirt label with the highest level of brand awareness. In Europe, it is the largest shirt manufacturer, and worldwide the company is among the top three. This story of success dates back to 1919 when Walter Seidensticker founded the company in Bielefeld.
The successful entrepreneur started to establish different production processes to increase the efficiency. He was also the one who said that everything he touched turned into shirts. Meanwhile, Seidensticker has manufactured more than 850 million shirts.
The company is run by the third generation of the family, represented by Frank Seidensticker and Gerd Oliver Seidensticker. With 2,400 employees, a production of around 15 million shirts per year and a turnover of 193.7 million EUR, Seidensticker is ranked third worldwide.
“The key to our success is that we are a company with a long tradition but with modern distribution channels,” says Managing Director Frank Seidensticker. “My cousin and I try to push innovations and to really live our philosophy. In the end, every single process focuses on the consumer. We want to listen to our clients, to set standards and to capture the spirit of the times. Our goal has always been to support our customers with quality products and excellent services.”
Seidensticker is truly setting standards. Apart from the major own brands Seidensticker, Schwarze Rose, , Redford and Jacques Britt, the company holds licenses for camel active, Bogner and Arrow and is furthermore involved in the private label sector.
Apart from shirts, cardigans, long-sleeved shirts, scarfs and ties for men, Seidensticker distributes shirts and scarfs for women and has just launched knitwear. About 50 stores sell the famous shirts – mainly menswear.
Apart from these ways of distribution, including online, Seidensticker is following new ways of marketing. A few selected hotels and airports offer a vendor service to buy shirts 24 hours a day. The global company produces abroad, especially in Vietnam, in accordance with high quality standards and is globally present in approx. 80 countries. 36 % of turnover is due to export, particularly to Germany’s neighbouring countries, Great Britain, Scandinavia and former CIS countries.
“Our philosophy will always be to offer products and services which stand out in the market,” states Frank Seidensticker. “Our goal is not only to maintain this traditional family business but to lead it into a bright future.”
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